MUD is a concept skincare line inspired by the quiet, rugged beauty of Maine’s shoreline. The brand centers around mineral-rich coastal mudbanks and their ingredients that feel grounding, restorative, and refreshingly simple. I designed the logo and packaging to reflect that same humility: soft, earthy tones, minimal typography, and clean graphics that let the natural ingredients speak for themselves. The overall identity aims to feel approachable and a little windswept or clammy, however you see it!