Glou is a concept wine brand built around sustainability and ease: celebrating good taste without the pretension. I developed the full brand identity, including an upbeat color palette, modern typography, and simple hand-drawn illustrations. The design extends across primary and secondary packaging, with 750ml wine bottles, slim cans and their eco-friendly carriers, as well as marketing concepts like merch and social media layouts. The goal was to create a brand that feels approachable, conscious, and quietly elevated.